See exactly how ChatGPT and Gemini describe your brand.
Enso Insights runs a structured audit across GPT-4 class and Gemini 2.5 Pro with live web grounding, then returns one executive-ready scorecard — Awareness, Authority, Sentiment, Consistency, Defensibility — plus a 30/60/90-day action plan to close the gap with your top three competitors.
Today: dual-engine consensus · Roadmap: full GEO surface by Q4 2026
67%
of B2B buyers consult an AI assistant before opening a vendor site
Gartner Digital Buyer Survey, 2026
0
of legacy SEO tools measure your share of AI-citation voice
Independent audit of the leading SEO platforms
5 / 2 / 1
five GEO dimensions, two reasoning engines, one consensus score
How we model the answer-engine surface
Preview
What every audit ships back to you.
The card below cycles through three illustrative brands across AI hardware, food & beverage, and foundation models — rendered with the production trend chart you’ll see in your dashboard.
AI inference chip
Brand A
Overall
High
2
Medium
4
Low
3
How it works
From URL to action plan in under a minute.
Step 01
Audit
Drop your brand, pick a context, and we run a structured prompt suite across GPT-4 class and Gemini-2.5 Pro with live web grounding. Typical run: 35 seconds.
Step 02
Score
Every response is parsed into the five GEO dimensions, cross-validated between engines, and benchmarked against category norms — so a 72 actually means something.
Step 03
Act
You get a quantified action plan: 30/60/90-day milestones tagged Technical / Marketing / Strategic, each with an Impact level and the metric it moves.
The five GEO dimensions
One score. Five things it’s actually measuring.
Every dimension is scored independently per engine, then averaged into a consensus with a confidence band. Hover any ring on your dashboard to drill into the underlying prompts and citations.
Awareness
Will an AI even mention you, unprompted?
How often your brand surfaces in unbranded category prompts (e.g. 'best AI inference startups'). Measured as inclusion rate across 12 prompt variants per engine.
Authority
Is the AI confident enough to recommend you?
How decisively the model speaks when describing you — citation density, primary-source quality, and the absence of hedging language. Weighted by Brave-grounded source quality.
Sentiment
Does the AI describe you positively, neutrally, or with friction?
Polarity score on the language used to describe your brand, normalized for technical category baselines. Captures praise, hedges, and red-flag phrases.
Consistency
Do GPT and Gemini tell the same story?
Cross-engine agreement on your category, positioning, and key claims. Low scores reveal narrative drift — the highest-leverage fix in any GEO program.
Defensibility
How fragile is your AI-visibility moat?
Combines competitor pressure, supply-chain dependencies, and architectural lock-in factors that surfaced across the prompt suite. Falls fastest under acquisition or platform shifts.
Capabilities
Every feature earns its place.
Six things we built because a CMO told us their team needed it. Nothing for show.
Dual-engine scoring
Two reasoning engines. One consensus score.
Single-model GEO is a coin flip. We run every brand through GPT-4 class AND Gemini-2.5 Pro with live web grounding, then compute a confidence-weighted consensus. Disagreement is a signal — it surfaces in the report as a Consistency penalty.
- Per-engine scorecard with delta column
- Disputed claims flagged for review
- Confidence band on every metric
Awareness
71
Authority
80
Sentiment
70
Consistency
63
Defensibility
47
Competitor intelligence
Lock in three competitors. We do the rest.
Type your brand, pick a context. We auto-suggest the three competitors most likely to crowd your AI-citation space and let your CMO swap any of them. Every audit benchmarks against that locked set, so trends stay apples-to-apples month over month.
- Auto-detection from category context
- One-click swap to override our picks
- Per-competitor delta vs. your brand
Locked competitor set
Historical trends
Watch the gap close — or widen.
Every audit becomes a snapshot. Overall, Confidence, all five dimensions, vs-Competitor lines, Gap-vs-Category-Norms, and Risk-by-Severity stacked bars — with KPI sparklines, last-value labels, min/max markers, and a 30/90/all date filter.
- CSV export of the filtered window
- AI summary of the most important movement
- Min/max markers on single-line charts
AI executive summary
One sentence your CMO will quote on Monday.
Click once. Our trend-summary endpoint reads the last 30 snapshots and returns a single quantified sentence forbidden from hedging — `Brand A lost 18 pts on Defensibility across 4 audits while Brand B gained 12, opening a 30-pt overall gap.` Cached per snapshot hash, costs ~$0.0002 per call.
- No 'appears', 'seems', 'may' — banned in the prompt
- Names competitors when their delta is material
- Refresh button if you want a different angle
AI summary
Brand A lost 18 pts on Defensibility across 4 audits while Brand B gained 12, opening a 30-pt overall gap.
Partner-ready exports
PDF and CSV that look like your CMO designed them.
Multi-page US-Letter PDF rendered from the live DOM via html2canvas-pro + jsPDF. Action buttons opt out of the capture, brand header stays. CSV mirrors the on-screen filter so what you see is what you ship.
- Dynamic-imported — no bundle cost until clicked
- OKLCH color preserved for Tailwind v4 dark mode
- Filename auto-generated with brand and ISO date
enso-brand-a-2026-04-18.pdf
12 pages · 412 KB
enso-trend-brand-a-2026-04-18.csv
14 rows · 3 KB · UTF-8 BOM
Category norms
A 72 in dev tools is not a 72 in CPG.
Every score is contextualized against rough category norms — so a B2B hardware brand isn't penalized against a DTC food brand on Awareness. Gap-vs-Category chart shows exactly where you're under- or over-indexing.
- Per-dimension category baseline
- Gap-vs-norm chart with emphasized zero line
- Footnoted methodology in every report
Awareness
72
68
Authority
81
76
Sentiment
64
71
Consistency
58
70
Defensibility
49
62
Built for
One product. Four jobs to be done.
CMO
A board-ready scorecard you can drop into the Q-deck. Quantified deltas instead of vibes. A 30/60/90 plan with Impact tags so the table knows where to push.
Head of Marketing
Audits on demand whenever a launch, a competitor announcement, or an investor update changes the conversation. AI summaries for the Monday standup. Competitor swaps when M&A reshuffles the field.
Brand & PR
Sentiment trendlines and disputed-claim flags reveal narrative drift before it hits the trade press. Source-citation breakdowns tell you which earned media is moving the needle.
RevOps
CSV export of every audit window slots straight into your warehouse load process. Use the scores as a leading indicator alongside MQLs, intent data, and pipeline.
How we compare
Different surface. Different toolkit.
Legacy SEO platforms measure how Google ranks your pages. We measure how AI describes your brand when it’s the one answering. Use both.
| Capability | Enso Insights | Legacy SEO platforms | Asking ChatGPT yourself |
|---|---|---|---|
| Measures share of AI citations | Partial | ||
| Cross-engine consensus (GPT + Gemini) | |||
| Live web grounding | Partial | ||
| Reproducible scoring rubric | |||
| Competitor benchmarking | Partial | ||
| Historical trend lines | |||
| Quantified 30/60/90 action plan | |||
| Executive PDF / CSV export | |||
| Cost per audit | $ low | $$$ | free + your hour |
Pricing
Start free. Upgrade when it’s working.
Start with one full audit, on us — same depth as Pro, no credit card. Need a standalone snapshot for another brand? Buy a Single Audit ($99) — one brand, one audit, same depth as Pro, no subscription. Want ongoing monitoring? Pro for one brand, Team for up to five.
Single Audit
An ad-hoc snapshot for a Board update, C-suite briefing, or competitive review — no subscription
- 1 brand, 1 audit — same depth as Pro
- Dual-engine consensus scoring (GPT + Gemini)
- AI executive summary
- Live web grounding with cited sources
- Full PDF report + CSV export
- Email support
- Pay once, no recurring charge
Pro
SMB and mid-market CMOs, solo marketers, and consultants tracking one brand long-term
- 1 brand, locked at signup for the life of your subscription
- Unlimited reruns to refresh your scorecard
- On-demand audits, anytime
- Dual-engine consensus scoring
- Full historical trends + CSV export
- AI executive summary
- PDF report
- Brand changes via support — typos and rebrands always honored
- Email support
Team
Marketing agencies, brand consultancies, and multi-brand operators
- Up to 5 brands, swap any of them anytime within the cap
- Unlimited reruns per brand
- On-demand audits, anytime
- Dual-engine consensus scoring
- Full historical trends + CSV export
- AI executive summary
- PDF report
- Priority email support
- Quarterly methodology review with a founder
FAQ
Questions, briefly answered.
What is Generative Engine Optimization (GEO)?
GEO is the practice of measuring and improving how your brand appears in AI-generated answers — ChatGPT, Gemini, Perplexity, Claude, and the AI Overviews surfacing inside Google. It's the successor to SEO for the answer-engine era, where the user never reaches your site.
How is Enso different from existing SEO platforms?
Legacy SEO platforms measure how Google ranks your pages. We measure how AI assistants describe your brand when they're the ones answering. Different surface, different methodology, different scoring. We're complementary, not competitive — neither tooling category does what the other does.
Which AI engines do you cover?
Today: GPT-4 class via OpenAI, Gemini 2.5 Pro via Google with grounded web search, plus Brave Search LLM context as a third grounding signal. Roadmap: Perplexity Sonar, Anthropic Claude, and DeepSeek by the end of Q3.
How long does an audit take?
Typical run is 30 to 45 seconds end-to-end. We parallelize the engine calls and use a token-cost guardrail so the cost per audit stays predictable.
Do you train on my data?
No. Your audits are stored in your private Supabase row-level-secured tables. We do not include your data in any model training, prompt-tuning corpus, or shared dataset. See the Security page for the full data handling matrix.
Stop guessing how AI describes your brand.
Run your first audit in 45 seconds. No credit card. No sales call. Just a scorecard, a delta, and a 30/60/90-day plan.