Enso Insights
The CMO's dual engine: Blueprint your fiscal year, command your brand's Share of Model.
Enso Insights unites Marketing Strategic Planning and Brand Management so CMOs can set direction, measure how AI describes the brand, and improve brand visibility with cited evidence — planning and diagnostics in one governed system.
Vision
Every marketing organization deserves a single source of truth — where strategic intent, brand narrative, and measurable outcomes connect without improvisation or siloed tools.
Mission
We build software for strategic planning and brand visibility: fiscal-year planning frameworks Finance can audit, GEO diagnostics with cited evidence, and workspaces that help teams improve how generative engines describe the brand.
Two halves of one platform
Strategic Planning and Brand Management — built to work together
Marketing Strategic Planning
From corporate strategy to an auditable fiscal-year plan
The Marketing Planning Framework separates run rate, tailwinds, initiatives, and headwinds so growth is explained — not improvised. Connect ambition to a structure Finance can audit.
Explore strategic planning →Brand Management
Evidence for how AI describes your brand
GEO scorecard diagnostics, competitive benchmarks, and board-ready exports give leadership the analytical proof to defend the brand narrative when buyers consult AI instead of your website.
Explore brand management →How it fits together
Strategic planning and brand visibility — not separate problems
Annual planning often lives in one deck; brand diagnostics in another. Enso connects the Planning Framework with Brand Visibility evidence so what you fund and what you measure stay aligned.
Plan with structure
Fiscal-year models, four forces, and governed roadmaps that align marketing, finance, and the executive team.
Measure with evidence
GEO Brand Visibility Scorecard, dimension trends, and cited competitive benchmarks — not vibes.
Execute with accountability
Strategic Horizon workspaces, initiative tracking, and leadership readouts tied to what you fund.
Strategic planning and brand visibility in one platform.
Planning Framework and Brand Visibility workspaces — fiscal-year models, GEO diagnostics, and cited evidence included with Core.